SEO – Search Engine Optimization is the process of optimizing a website’s presence and visibility in search engines such as Google, Yahoo and Bing. Effective search engine ranking is about getting as much visibility as possible every time someone searches for a keyword related to your business.
Rather than focusing on ranking alone, our SEO efforts aim to bring you quality sales lead over the long term, for better ROI. To sustain this effort, we don’t believe in using short term techniques which may only get you ranked temporarily. Instead we focus on what search engines (such as Google) are looking for when ranking sites. We call this, the three “Rs” of SEO.
The 3 “Rs” that will improve your site’s ranking Google (and other search engines)
Relevancy of Content – Content is king and Google is all about content. Content quality is about writing for the benefit of the readers, and not search ranking. If you develop content for the sole purpose of attaining short-term search rankings, you will lose out in the long-term.
Reliability of Content – As in the brick and mortar world, we trust referrals from sources we know. The same rule applies here, when other websites make references to your content, Google views this as a trusted relationship and recommendation, we call this as “inbound links” or “backlinks”. The more of such references you have, the more Google trust your site.
Response to Content – As Google hopes to provide the best search experience to users, if your site has low engagement behaviour, Google will believe your site is not offering value to readers and may consider against ranking you well on their search listing.
The 4 “Ds” how we do it
1. Discover keywords for your business.
2. Develop good and unique content via your keywords.
3. Distribute your content and building quality links.
4. Deploy data collection and analysis to improve conversion.
Beacon is a boutique Inbound Marketing Agency focused on helping customers to increase their sales and marketing objects via their website. As a local Singapore SEO Company, our role is to provide sound SEO consultation and strategy implementation that is suitable for the local business environment. With SEO (Search Engine Optimization) being increase complex, we do not solely rely on in house resources, to ensure success for our client’s search ranking projects. We have a pool of international experts that help us achieve effective and sustainable results for your business.
If you prefer to roll up the sleeves, be hands on our SEO training class will get you ready for the task.