SEO faces the same problem too. As SEO gets older, the number of myths has increased too. Now, there are many myths floating around the Webosphere. Some of them are more subscribed to than others, but all still baffle us to no end. Today we will be covering 6 SEO myths that you probably thought was true too!
This myth stems from the strong correlation between rankings on the Search Engine Results Page (SERP) and click-through-rates (CTR). Studies have shown that users tended to view the top three listing on the first page more favourably. However, some sites were still able to replicate similar click behaviour even when they were not in those coveted spots.
Hence, while ranking is important, it is still important to keep keywords relevant and meta descriptions attractive.
Imagine you’re a visitor and you land on a homepage. This homepage is littered with words and consists of several paragraphs. Would you be patient enough to sieve through this multitude of content? Or would you give up on the hunt for the needle in the haystack?
Thus, it is important to make sure that your homepage is not only SEO ready but also optimised for real human views.
Read more 7 Home page must have
Having more pages seem to be a good thing. After all, pages are an indicator of content. Hence, if there are more pages it means that there are more content. If there are more content, wouldn’t it mean that is easier for my audience to notice me? Well, that depends.
When creating content, it is important to keep in mind that quality gets you ranked, not quantity.
User experience seems to be the runt of the litter – it is rarely talked about. Often, we focus on content quality, content quantity, content type or frequency of updates. Rarely is user experience mentioned. This is so as many believe that user experience is merely an added bonus.
Google places such emphasis on user experience as how they rank our sites would determine how their users would view them. Hence to keep users satisfied; Google takes steps to ensure users are led to quality pages where they would have a good experience.
When businesses think about images, they consider it as a tool that keeps their readers engaged and their materials easy to digest. Hence, optimisation is commonly associated with appropriate, high definition images that are vivid and captivating. However, image optimisation is more than keeping users engaged; it is about easy crawling.
When optimised, images can be effective in both spicing up your site, as well as drive traffic to it.
The definitive guide to the Alt text read more.
Google does not take social media presence into consideration for the ranking of your website– it’s true. However, having social media properties is still important and can still affect your SEO. By having a social media presence, it makes you more visible to your audience. You would be able to notice that if you searched for a business with a social media account, the social media account would be among the top search results. This is a clear indicator that Google also index social media properties.
Hence, while social media is not a signal for Google’s ranking algorithm, it is still important as it helps you appear on the radar of your targeted audience.
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