This step is all about getting visitors to your site – the higher the traffic volume, the higher your expected sales results. But, not just any traffic though, QUALITY traffic. What’s the difference? Quality traffic means visitors who visit your site intending to buy, and buy immediately.
Some of tools to attract the right users to your site are:
• Smart Copywriting
• Search Engine Optimization
• Google Adwords
• Social Media
Now that you have quality traffic, you need to manage them properly. With a good strategy to convert visitors into customers, your website’s traffic will now equate to your business’s profits. Some of the lead management strategies include Call-to-Action Testing, Funnel Behaviour Testing, Site Analytics and more.
Some of the tools in converting visitors to leads include:
• Web Conversion
• Web Analytics
• Intelligent Web Design
Not every lead converts into an immediately sale. What’s important is holding this lead’s interest, then increasing it till a purchase is made. For this, an effective lead nurturing plan is crucial. This will include email marketing automation, email content development, CRM integration and more.
Some of tools to close includes:
• Email Marketing Automation
• Email Content Development
• CRM Integration