Self disclosure: I am a SEO trainer wth ASK Training
Strong Points
– WSQ approved, 2 days instructor Led
– Project Management Framework
– In-depth Technical SEO Audit
– Keyword research methodology
More curriculum details
Strong Points
– WSQ approved, 2 days instructor Led
– Keyword research modelling and practice
– Content marketing Strategies
More curriculum details
Strong Points
– Skillsfuture funding, 2 days training
– Aligning business value with right keyword
– content creation that attracts engagement
More curriculum details
1. Fees & Funding
A wide range of course fee from the highest by NUS ISS $2,700 to absolute free by Best SEO
10 providers offers various types of government subsidy. For WSQ training subsidy could be as high as 90% for Skillsfuture Mid-Career Subsidy You can also use the $500 personal Skillsfuture credit for some of the approved funding courses.
Why WSQ approved training gives you the best value
1. WSQ classes provide the highest government training subsidy
2. All approved curriculum goes through a thorough and detail review process to ensure it meets learning objectives
3. Participants need to seat for an assessment to show learning competency.
2. Scope & Duration
Most of the training providers covers this 4 common areas
– Keyword research
– On-page/ On-site optimization
– Off-page/ Off-site optimization
– Reporting and Tracking
Keyword Research: This segment covers how to identify suitable keywords, this is foundational to any SEO work. Identify wrong keywords would mean waste of resources. A good learning process should focus on the research methodology instead of teaching you how to use a tool.
On-page/ On-site optimization: Deals with elements on your website, a basic knowledge on front end coding like HTML will be helpful. A good grasp of your wordpress CMS will also reduce the learning curve. It may also cover technical subjects like web hosting and web directory setup. Some refers this to Technical SEO.
Off-page/ Off-site optimization: This section teaches how to build links to your website, probably the most difficult for most beginners as the scope and depth is large. This is an important component.
Reporting and Tracking: Usually covers tools like Google Search Console which will show ranking performance. Some providers will also cover basic Google Analytics.
Beginners SEO 101: The training should be comprehensive in covering concepts likes:
– Search engine algorithm
– Online customer journey
– Keyword research methods
– Basic HTML coding
– Basic web hosting
Intermediate SEO 201: The training should focus on onsite audit and site optimization. The training outcome should allow you to:
– Perform a thorough SEO onsite audit
– Recommend optimization changes base on your audit
– Conduct a keyword research strategy
– Internet and hosting infrastructure
Intermediate SEO 202: Building on 201 the training should focus to help you:
– Optimize and improve your current pages to have more relevant information
– Refine internal links to drive more traffic to key commercial pages
– Develop a content plan for link building
– HTML and simple CSS
Advance SEO 301: Link acquisition will be the main focus. The course should teach you.
– Create SEO content base on Google’s Expert, Authority and Trust of E-A-T guideline
– Run content promotion strategy for link acquisition
– Leverage Data to improve conversion from SEO visitors.
Learning SEO will require some planning and it will take time for you to master all the necessary knowledge and skills
Essential skills as SEO Specialist
According to Salary Expert an entry level SEO specialist (1-3 years of experience) earns an average salary of $45,418. A senior (8+ years of experience) SEO specialist earns an average salary of $76,779
| Provider | Funding | Full Course Fee | Duration | ||
| 01 | ASK Training | WSQ | $988 | 2 Days | |
| 02 | Equinet Academy | WSQ | $740 | 2 Days | |
| 03 | Leadership Institute | WSQ | $1,000 | 2 Days | |
| 04 | Dream Works | WSQ | $520 | 2 Days | |
| 05 | MOC Studio | Skillsfuture | N.A | N.A | |
| 06 | SEO Geek | Skillsfuture | N.A | N.A | |
| 07 | NUS – ISS | Skillsfuture | $2,700 | 3 Days | |
| 08 | Nova Soft Academy | PIC | $500 | 2 Days | |
| 09 | WordPress Training | Skillsfuture | $500 | 1 Day | |
| 10 | Inspizone | Skillsfuture | N.A | 1 Day | |
| 11 | Best SEO | No Funding | Free | Youtube | |
| 12 | Charles Mann | No Funding | $500 | N.A | |
| 13 | The Knowledge Academy | No Funding | $895 | E-learning | |
| 14 | General Assembly | No Funding | N.A | N.A | |
| 15 | Simplilearn | No Funding | $999 | E-learning | |
| 16 | SUSS | No Funding | N.A | 6 Months | |
| 17 | Conversion Hub | No Funding | $1,299 | 2 Days | |
| 18 | Knowles Training | No Funding | $789 | 2 Days | |
| 19 | Web Leads | No Funding | $899 | 2 Days | |
| 20 | Dynamic Marketing | N.A | N.A | 2 Days | |
| 21 | Impossible | No Funding | N.A | 2 Days | |
| 22 | Ngee Ann Polytechnic | Skillsfuture | $535 | 2 Days | |
| 23 | Vtech | No Funding | $495 | 2 Days | |
| 24 | Media One | No Funding | $888 | 1 Day | |
| 25 | Reach Media | No Funding | N.A | 1 Day | |
| 26 | Sky Digital Agency | No Funding | $360 | Online | |
| 27 | DMarketeer | No Funding | $750 | 1 Day | |
| 28 | Intellisoft | No Funding | N.A | 1 Day | |
| 29 | Websell | No Funding | $295 | 1 Day | |
| 30 | TAFTC | No Funding | $450 | 1 Day |
| WSQ Funding | $988 | 2 Days |
TOPICS:
SEO Fundamentals
SEO Terminology & Jargon
Conducting Keyword Research
Onsite Audit And Optimization
Offsite Audit And Optimization
Linking Building Concepts And Strategy
SEO Project Management
| WSQ Funding | $740 | 2 Days |
TOPICS:
SEO Fundamentals
Conduct Effective and Extensive Keyword Research
Onpage SEO Keyword Optimization and Technical SEO Audit
Offpage SEO Link Building and Content Marketing Strategies
SEO Analytics
| WSQ Funding | $1,000 | 2 Days |
TOPICS’
Organisation’s SEO Strategies
Search Terms, Keywords & Keyword Density
Search Engine Ranking & Search Engine Methods Of Assessing SEO
Social Network Media In The Context Of SEO
Internet Marketing Strategies Of A Website
Criteria For Evaluating Internet Marketing Strategies Of A Website
Processes Involved In Managing Search Results
Criteria For Evaluating Search Performance Across Channels
Elements & Structure Of Websites & Webpages
E-learning is included
| WSQ Funding | $520 | 2 Days |
TOPICS:
SEO Concepts
Introduction of Google Ads
Content Optimization
On-page SEO
Off-page SEO
Measurement & Analytics
| Skillsfuture Funding | N.A | N.A |
TOPICS:
SEO & it’s Relation to Internet Marketing
SEO Tips & Techniques
Buying Cycle Advice
Avoiding Google Penalty
Keywords ( General Keywords & Specific Keywords)
Keyword Research & Targeting
Exact Match Domain Tips
Ranking With Minimal Backlinks
On Page Optimisation Techniques & Practices
Off Page Optimisation
Building Backlinks
Authority (Page Authority & Domain Authority)
Domains (Brandable VS EMD)
Competition Research Tips & Techniques Content Strategy
| Skillsfuture Funding | N.A | N.A |
TOPICS:
Introduction
Keyword Research
On-page Optimization
Off-page Optimization
Google Webmaster
| Skillsfuture Funding | $2,700 | 3 Days |
TOPICS:
Web Analytics Fundamentals, Tools, & Strategies
Google Analytics Features, Reporting & Applications
Extended Web Analytics Applications & Improvement Strategies, including SEO, Content Optimisation & Campaign Analysis
This course has various funding schemes like Skillsfuture mid-career subsidy.
This 3-day introductory course provides a fast-paced, application-based introduction to Web Analytics & SEO
| PIC Funding | $500 | 2 Days |
TOPICS:
Introduction To SEO
Keyword Research
Using Keyword Research Tools
On-Page SEO Ranking Factors
Mobile SEO
Link Building Strategies To Increase Keyword Rankings
SEO Reporting & Analysis
| Skillsfuture Funding | $500 | 1 Day |
TOPICS:
Learn About Content Strategy
Brandable Vs EMD Domains
Learn On How To Build Backlinks.
What Is A Page Rank & How Do They Affect SEO?
Ranking On First Page Of Google With Little Backlinks
What Are Low Hanging Fruit Keywords?
Why Do You Need Keywords In Your Website?
What Are The Difference Between General Keywords & Specific Keywords?
How To Avoid Google Penalty?
What Are Some Of The Things To Note As You Use SEO?
How Can SEO Assist In Internet Marketing?
Learn About The Buying Cycle
What Are General Keywords?
How Is Keyword Research Vital To SEO?
Tips On How To Go About Finding Keywords That Consumers Demand
Secrets Of Exact Match Domain?
On-Page Optimization & Its Uses
Why Are The Backlinks Important & What Are Some Of Their Uses?
What Is The Difference Between Page Authority & Domain Authority
How To Research On Your Competitors & Learn More About Them?
Learn About ON/OFF Page SEO
| Skillsfuture Funding | N.A | 1 Day |
TOPICS:
Introduction
Keyword Research
Web Hosting & Domain Names
WordPress & Plugins
On-Page SEO
Off-Page SEO
Google Webmaster
Landing Page & User Experience
| No Funding | Free | Youtube |
For more details on the free training visit Youtube channel –https://www.youtube.com/channel/UCXxnezLWHWPxg63HEUVeCng
| No Funding | $500 | N.A |
TOPICS:
Overview Of The Search Marketing Landscape
How Social Media Is Impacting On SEO
A Review Of The Risks When Running SEO Campaigns
Setting & Measuring SEO Goals & Objectives
Keyword Research & Planning: Outsmarting Your Competitors
Using Research Tools To Avoid The Google Penalty
How The Psychology Of User Search Behaviour Impacts On Website Design
Competitor Benchmarking – Techniques & Tools
Understanding How Search Engines Crawl Websites
Creating & Submitting Webmaster Sitemaps
Techniques To Deal With Duplicate Or Similar Content
Dealing With Migrating Or Relaunching Websites
How To Create Metadata For Search Engines & Social Networks
Using Google Webmaster Tools To Improve Engagement
Managing Your Web Designers: Case Studies Of Poor Web Design
Using Tools To Run SEO Audits
A Lesson In Link Building Science
Google Pagerank & Its Influence On Modern SEO
The Google Penguin Survival Guide
Social Media & Its Effect On Link Building
Optimising Your Website Architecture For Link Building
Different Structured Approaches To Running SEO Campaigns
SEO Trends To Watch
| No Funding | $895 | E-learning |
TOPICS:
Introduction
The Importance Of SEO
Search Engine
Find The Correct Keywords
On-Site Optimization
Building Links
Social Media
Mobile SEO
| No Funding | N.A | N.A |
What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 20 cities & over 35,000 graduates worldwide.
As individuals & companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.
| No Funding | $999 | E-learning |
TOPICS:
SEO Introduction
How Search Engine Work
Types Of SEO
Keyword Research & Competitive Intelligence
On-Page Optimization
Off-Page Optimization
Duplicate Content
Design & Architecture
Local SEO
Algorithm Updates & SEO Changes
Integrating SEO With Other Disciplines
SEO Tools
How To Build A Successful Career In SEO
| No Funding | N.A | 6 Months |
TOPICS:
Principles Behind SEO
Keyword Targeting
On-Page & Off-Page SEO
Backlink Building
Technical SEO
Content Strategy
| No Funding | $1,299 | 2 Days |
TOPICS:
Why Search Engine Optimization (SEO) Is Necessary
How People Interact With Search Engines
How Search Engines Work
Keyword Research for SEO
On-Page Search Engine Optimization – Google Friendly Page
Off-Page Search Engine Optimization Growing Links
SEO Tools & Services
SEO Myths & Misconceptions
Measuring & Tracking SEO Success
90 Day SEO Roadmap
SEO Vendor Selection
Negative SEO & Prevention
This is training combines digital marketing with SEO. Day 1 covers Facebook & Google Advertising. Day 2 is on SEO
| No Funding | $789 | 2 Days |
TOPICS:
Introduction
How Search Engine works
Keywords research
On-page optimization
Design & UX
SEO Worldwide
| No Funding | $899 | 2 Days |
TOPICS:
SEO Essential Basics
The Right Way To Conduct Keyword Research
On-Page SEO
Off-Page SEO
Protecting Yourself Against Negative SEO
SEO Performance & Analytics
| N.A | N.A | 2 Days |
TOPICS:
Introduction To SEO
Keyword Research
Competitor Analysis
Looking At The Bigger Picture
Link Building
Other Areas Of SEO
Planning SEO Campaign
On-Page Optimization
| No Funding | N.A | 2 Days |
The best way to learn is to build it – that is our philosophy. Therefore, our SEO training course consists of 90% hands-on, 10% theory. This is also the main reasons why our students are achieving top Google ranking.
| No Funding | $535 | 2 Days |
TOPICS:
To Understand How Search Engines Work
To Find Out The Latest Google Algorithm Updates & The Impact On Website Rankings
To Learn To Optimise Your Website So It Can Be Ranked On Google
To Understand Why Some Websites Rank Higher Than Others
To Select The Correct Keywords That Can Generate Business Value
To Learn Best Practices To Outrank Your Competitors
To Write Great Content That Generates Engagement
To Effectively Measure Your SEO Activities Through Analytics
To Learn SEO Tools Like Ahrefs
| No Funding | $495 | 2 Days |
TOPICS:
Introduction To SEO
Keyword Research & Analysis
On-Page Optimization
Off-Page Optimization
Measure & Tracking SEO
Google Ads is included in this course
| No Funding | $888 | 1 Day |
TOPICS:
How SEO Works
How Search Engine Web Crawlers Work
Setting SEO Goals & Objectives
Keyword Research & Planning
Implementing Effective Link Building
Creating Quality Content
Backlinking
PageRank
Domain Authority vs Page Authority
Good vs Bad Linking
How Google’s Search Engine Results Page (SERP) Works
White Hat vs Black Hat SEO
Google Algorithms & The Google Zoo
Meta Titles, Headings, Meta Descriptions
SEO Measurement Tools
Website Auditing
Content Marketing
Google Search Console (fka Webmaster Tools) Introduction
Website Do’s & Don’ts for Good SEO
How Domain Names Help SEO
| No Funding | N.A | 1 Day |
TOPICS
Introduction To SEO
Understanding The Fundamentals Of SEO
On-Site Optimization
Off-Site Optimization Techniques & Methods
Link Building Strategies
Tracking For Conversion & Results
| No Funding | $360 | Online |
TOPICS:
Introduction To Unleashing The Power Of Internet
Fundamentals To Internet Marketing
Guide To Internet Marketing For Websites
Google Keyword Planner
Introduction To Google Analytics Basics
How Can You Get More Conversions On Your Website
Creating A Landing Page
| No Funding | $750 | 1 Day |
TOPICS:
Introduction To SEO
Keyword Research
On-Site SEO
Off-Site SEO
Local SEO
Mobile SEO
Website SEO Audit
Google Penalties
| No Funding | N.A | 1 Day |
TOPICS:
Learn what must be done to get top rankings in Search Engines.
Learn how to increase Click-Through Rates (CTR)
Understand how to make your site more relevant to the search engines.
Find out how your webserver can affect your SEO rankings.
See how to use Simple SEO Tools to implement the SEO methodology.
Learn how to identify the best keywords for your site.
Analyze your site & competitors’ sites using keyword density analysis.
Learn the best ways to submit your pages to get them indexed in the popular search engines.
Select the Best Monitoring tools to check your search engine rankings as well as your competitors’.
Learn how to read the current & historical Ranking Reports.
Understand link reputation & how to increase Link Popularity.
Find out why some dynamic pages don’t get indexed & how to fix it.
Learn to configure & use the Best SEO Tools on your own website.
Participate in a lab review of a site using the SEO Checklist.
| No Funding | $295 | 1 Day |
TOPICS:
SEO Concepts & Keyword Research
Essential Factors For Optimizing A Website For Search Engine
How To Build Website Authority & Popularity To Rank Higher
Measuring & Monitoring SEO Efforts With Tools
| No Funding | $450 | 1 Day |
TOPICS:
Overview Of The Search Marketing Landscape
How Search Engines Work & Rank Relevant Websites In Search Results
How Social Media Is Impacting On SEO
A Review Of The Risks When Running SEO Campaigns
Examples Of Common SEO Implementation Issues
Setting & Measuring SEO Goals & Objectives
Keyword Research & Planning: Outsmarting Your Competitors
Keyword Research Tools & Software
Using Research Tools To Avoid The Google Penalty
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